Author: Linda Dippenaar

Why is it important that you, as a leader, get increased clarity on your personal vision, values, and virtues? Since the beginning of 2020, your life has been turned upside down by a global health challenge, along with multiple economic and technology disruptions. Now, you have the Russian-Ukrainian crisis with its global repercussions on the 24/7 news cycle. You must work intentionally, strategically, and purposefully to expand your leadership influence. I wrote this series to help you get your personal vision, values, and virtues on track.

“I don’t have time for fluff! I need a new sales growth strategy for my business!” I’m talking to Graham, the owner of a software development company. I hear the panic in his voice. “It’s more difficult than ever to get new business. Prospects are hesitant to spend money. The economy seems unpredictable.” I ask a few more questions and listen to his concerns. Then, I talk about “trust” and “making a positive impact.” Over Zoom, I see him frown. That’s when he says, “I don’t have time for fluff!” As a sales leader, do you echo Graham’s sentiments?