Sales Strategy

Is " improve engagement" a viable sales growth strategy? It seems to me that "engagement" is a buzz word. What does this really mean in the real world? And, what are some of the common areas of misalignment? Simply put, you need to align your sales team’s hopes and dreams to the mission and vision for your business. Erik Beckler and I had a lively discussion about some of the alignment and engagement challenges business owners and CEO’s experience. You're welcome to listen to the podcast interview, “The Misadventures in Organizational Misalignment” here.

“Fake news” is also pandemic in today’s world – including in the sales strategy world! It’s easy for your sales managers and salespeople to get all worked up by all the “fake news” they hear. It doesn’t matter whether we’re talking about the pandemic, politics, or…financial concerns from prospects or clients – it’s everywhere. “Fake news” is the kiss of death to a successful sales growth effort. What can we as leaders do to get a firm grasp on getting rid of this pandemic?