Sales Culture Tag

"I either grow revenues, or I’m gone." Darin needs an innovative plan for fixing a  sales strategy that works during the disruption he and the sales team were facing.  He calls late on a Friday afternoon… "I need some innovative sales strategy ideas – I’m hoping you can help. We were having a difficult time increasing revenues prior to COVID. Last year made everything even tougher. "I’m the president, and the owners are expecting to see the business grow. And...I haven’t been able to make it happen…for 5 years. Their patience has run out - even with COVID. They’re frustrated. Now, I’m facing an ultimatum! I either grow revenues, or I’m gone.”

In the midst of a Recovery, with unpredictable markets and fear still raging on social media 24/7, what's one idea that will help your business actually "recover" during the Recovery? It's accountability. Yet, how do you nurture personal responsibility and build a culture of accountability in your Millennial salespeople when blame-gaming is rampant in our culture? It seems impossible, doesn't it? Yet, that’s what we are called to do as business and sales leaders - build a successful culture that will actually "recover."

In doing research for my book, Millennials Matter, and for a Forbes article, Five Things Your Millennial Leader Needs From You, I gained important insights about the unique leadership coaching needs of this talented generation. Interestingly, it became a talking point during my conversation with Tony, the president of an engineering company. Tony was extremely enthusiastic when we talked about the red-hot markets they were pursuing. However, when we switched gears and started discussing sales execution, his countenance cooled.