Sales Growth: The Secret to Winning Deals at the Prices You Want
New Groundbreaking book by LEE Salz
“If we don’t drop our price, we will lose the deal.” Is this a line you hear often from your Millennial salespeople?
While the easy answer is to lower the price, the company sacrifices margin—oftentimes unnecessarily. There has to be a better way!
Here’s a question we can ask ourselves and our salespeople, a catalytic question: “What might we do differently to get the results we want – a closed deal at the margin we need?”
That’s why I was excited to read a new book by my friend, sales management strategist, Lee B. Salz.
Lee also believes that to win deals at the prices you want, the strategy needed is differentiation. Most executives think marketing is the sole source of differentiation. But what about the sales function of the company? How can you motivate your Millennial sales leaders to leverage this commonly neglected opportunity so that they stand out from their competition?
In Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want, Lee provides the tools your up-and-coming salespeople need to beat the competition. These concepts are based on the foundation: “how you sell, not just what you sell, differentiates you.”
The strategies are presented in easy-to-understand stories and can quickly be put into practice by your salespeople. The tools they will learn in Sales Differentiation will help your Millennial salespeople build profitable new relationships, and win deals at the prices you want.
In my work, I help company presidents and CEOs improve their sales teams’ productivity. It’s not uncommon for me to step in and have to deal with blame-gaming toxicity. The list of whom or what to blame is endless. I hear about the uncooperative economy, tight marketplace, stiff competition, incompetent colleagues, and the bad boss. I hear blame directed at the marketing department or the production team. I also find that people who tend to pass blame often do so because they lack critical skills such as creative thinking and a will to innovate.
Sales Differentiation by Lee Salz will help you to root out the excuses-and-finger-pointing culture that prevents your Millennial salespeople from winning the deals at the prices you want.
Get your copy now! Lee is offering access to his “Sales Differentiation Minute” video series (a $1,495 value) when you order today. For 20 weeks, you will receive an email with a video link in which Lee brings Sales Differentiation strategies to life helping you put them into practice. Learn more here.
Help your up-and-coming salespeople win more deals at the prices you want. Get your copy of Sales Differentiation now!
P.S. When you buy the book, make sure to read Chapter 11 at least twice: “Developing a Sales Crime Theory” will change the way your up-and-coming sales leaders look at prospecting forever Check out Sales Differentiation now.