Millennials Matter, a new resource from best-selling author & speaker Danita Bye.

Leading the next generation to grow your business.

Building Next-Gen Leaders to Maximize Your Business and Realize Your Leadership Legacy.

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The star performers responsible for the sales growth of your business, will, in a few short years, be primarily made up of millennials. That’s a significant reason why coaching, managing and motivating new and emerging leaders needs to be a top priority of every company’s business growth strategy.

- Danita Bye, Millennials Matter

Recent Press

Millennials Matter is packed with tips for connecting with, mentoring, and developing the leaders of the future. I know from experience that for seasoned leaders, there is no greater joy than mentoring a first-time manager. Why? Because mentor and mentee learn so much from each other in the process! Danita Bye has written a fabulous guidebook for leaders in every generation. Read it and make a connection!

danita bye team services Ken Blanchard, coauthor of The New One Minute Manager® and Lead Like Jesus Revisited

Timely and on point, Millennials Matter is filled with truths you and your team can act on to make a difference in your future and our future. Inspiring, relevant, and actionable, this book is a toolbox to build trust, influence, and impact in our current and future leaders. We need to do this now!

danita bye team services Dave Horsager, Trust Edge, Leadership

Top CEO frustrations with millennials :

  • Know-it-all attitude
  • Doesn’t value accountability
  • Disregard for work
  • Lack of determination and stick-to-itiveness
  • Weak communication skills, especially with other generations
  • Low conflict resolution skills
  • Narcissistic

Millennial Leaders and salespeople can learn to:

  • Strengthen their character so they are empowered to be positive role models and influencers.
  • Grow their reality-based confidence so they have a resilient resolve to pursuing their goals.
  • Improve collaboration so that teamwork is maximized and then leverage their strengths for the greater good.

Character. Confidence. Collaboration.

Building high capacity millennial salespeople and leaders  can become a driver and differentiator for your business & your life.

Danita specializes in coaching leaders of millennials, with a focus on empowering emerging leaders to maximize your sales growth efforts.

Millennials Matter will provide you with coaching and mentoring inspiration and practical action steps to harness the strengths of your Millennial leaders. They can become one of your biggest business assets and a testimony to your leadership legacy. Participate in Danita’s research on leading millennials by taking the survey here.

Millennials Matter: Why I Wrote this Book as a Leadership Resource

Read Danita’s blog post about why she wrote the book, drawing inspiration from her relationship with her son.

Want to build high capacity next-gen leaders?

Order Book: danita bye amazon danita bye barnes and noble

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Speaking Bureaus


“Danita’s passion to see the next generation realize their God-given potential comes through in Millennials Matter. This timely and engaging book equips leaders to better understand and effectively invest in Millennials. It should be on the reading list of every CEO, supervisor, teacher, pastor, coach, counselor, parent and more.”

– Hal Donaldson, President, Convoy of Hope, Author, Your Next 24 Hours: One Day of Kindness Can Change Everything

Millennials Matter is a must read for anyone who is interested in preparing new leaders to meet the challenges of the future.  Danita leads us through the steps to help develop values based differentia in emerging adults and gives us the tools to discover the potential in others to lead.  Reading this book will force you to evaluate your responsibility to transfer your leadership attributes to those who follow.”

– Ed Schafer, Governor, ND 1992-2000, US Secretary of Agriculture 2008 

“This future favors those leaders who effectively engage upcoming generations. Leaders leverage change for strategic advantage! Millennials Matter is a timely, provocative resource to help any manager play offense in this high potential generational transition. God has seeded this generation with eternal potential – will you unleash it?”  

– Mike Sharrow, President & CEO, The C12 Group, LLC

“In Millennials Matter, Danita has identified the importance of equipping the Millennial generation to succeed owners transitioning out of their businesses. In this historically largest ever transfer of generational wealth, Danita’s focus is to mentor, coach and mobilize the Millennial generation to lead companies to even greater levels, while at the same time preserving the legacy of the business owner.

– Rob Gales, Managing Director, VERCOR

“Millennials Matter is a practical culmination of Danita’s life and leadership journey both professionally and personally as she has purposed to be a student of Millennials as they step into the workforce as young professionals. You’ll enjoy Danita’s well written and researched book as a practical tool for navigating the perils of successfully onboarding Millennials into your enterprise.”

– Pete Henschel, Cru, National Field Director, Executive Director, Executive and Entrepreneurial Leadership Forum, Executive Director, Global Leadership Forum


“While reading Danita’s book I found myself frequently introspecting and reminiscing. How am I a typical millennial? How can I overcome my millennial weaknesses? How can I leverage my millennial strengths? I realized obvious mistakes I had made while managing millennials and bolstered my ability to lead my peers and more importantly, myself.” 

– Cooper Buss, Millennial Entrepreneur, Life Acoustics, Director of Customer Success – digital marketing, Resorts and Lodges

Millennials Matter is a must read for anyone wanting to unlock the next talent rich generation for organization and business success. Danita is totally dialed into this generation’s brilliance and unique aptitudes while possessing keen insight into what to do with their seeming collective shortcomings. Her clear and straightforward strategies will rescue you from old patterns and jumpstart you into a fresh relevant model yielding unparalleled outcomes. Clear your schedule today to read Millennials Matter and you will change lives. Yours may be one of them.”  

– Karen A. Berg-Johnson, Development Executive, PULSE, a millennial engaged Christian non-profit. 

“The Why is Never-changing. Leadership is fluid. Just about the time leaders are in that sweet spot where wisdom meets humble confidence, it’s time to begin passing the torch. Effectively making this transition has long term ramifications. The How has to be Ever-changing. The 21st century’s new wave of leaders, Millennials, require an entirely new understanding by leaders that started in the 20th century. Leaders involved with CBMC have a desire to mentor and disciple millennials but aren’t exactly sure how. Danita provides a powerful toolkit to guide leaders that desire to transition well and bear fruit that lasts.”

– Alan Smith, Area Executive Director, CBMC Northland

Millennials Matter is a must read on the up-and-coming, new world talent to maximize your company, mobilize your leaders and realize your legacy!  Danita’s insightful research and passion to help equip and coach business leaders on next gen character based leaders is stunningly captured in Millennials Matter!!” 

– Deborah Yungner, CEO-Visioneer, ERBUS Inc., VP BizDev, CoCreateX, Woman Inventor of the Year, USA

Millennials Matter is a great resource to help implement the three recommendations I give to CPA’s developing millennials: Thanking them once a week for something specific they have done. Getting them the resources they need from their perspective (i.e. don’t micro-manage) Giving them a chance to shine.” 

– Michael Gregory, Chief Manager, Michael Gregory Consulting, LLC, Author, Peaceful Resolutions and The Servant Manager

Millennials Matter is a must read for anyone who is interested in preparing new leaders to meet the challenges of the future.  Danita leads us through the steps to help develop values based differentia in emerging adults and gives us the tools to discover the potential in others to lead.  Reading this book will force you to evaluate your responsibility to transfer your leadership attributes to those who follow.” 

– Jerome J. Richter, Vice President for Public Affairs, University of Mary

“Danita is a great listener.  There is no possible way to solve the puzzle of millennials without understanding how they think.  That only comes through listening.  This book is your road map for listening to millennials and building them into great leaders.”

– Scott Hennen, Host, What’s On Your Mind Radio Show, Partner, Flag Family Media

“Danita’s thorough understanding of the critical business issue regarding the development of the millennials and her unique ability to address this topic is critical to your future success. Creating awareness, mobilizing efforts, and mapping out the right solution is required if you are to successfully overcome this potential roadblock. A “coach and mentor” for your millennials, I would highly recommend you reach out to Danita. Your legacy will be in good hands”. 

– Paul Balus, Senior Director of Global Sales and Corporate Training, Skyline Displays