How to Leave a Legacy of Your Leadership Influence Built on Trust
My go-to expert on trust in any business climate is speaker, and best-selling author, David
Horsager. I know David personally, and he is a person who lives what he talks about. This word of wisdom from his book, The Trust Edge, is relevant to our conversation. “The single uniqueness of the greatest leaders and organizations of all time is trust.”
Sometimes we find that prominent leaders set high standards for others but are not trustworthy themselves when faced with moral or ethical challenges. Some of it makes the news wires and some of it happens out of the limelight.
David Horsager makes the case for the importance of trust in our daily personal and professional lives. Here’s a short summary of what I’ve learned from his material in The Trust Edge and through reading his excellent articles and newsletters.
- Trust, or a lack of trust, has the ability to accelerate or destroy any business, organization, or relationship.
- People follow the trusted leader. They buy from a trusted salesperson. For the trusted brand, people will pay more, come back, and tell others.
- One of the biggest driving forces of trust is the perception that someone is concerned beyond themselves for the good of the whole. Firefighters and nurses care for others by the nature of their jobs. But we wonder if the salesperson really has our best interest in mind.
- Never mind the general untrustworthiness of your industry. Decide to be among the trusted in your
Growing a Trustworthy Character in Your Next-Gen Leader
Albert Einstein said, “Whoever is careless with the truth in small matters cannot be trusted
with important matters.” So, how can you help your upcoming leader to grow their leadership capacity to become even more valuable in growing both themselves and your company?
When I am coaching salespeople on how to be a trusted resource instead of just another irritating salesperson, I show them these characteristics of a trusted resource, which are adapted from The Trusted Advisor, by Maister, Green, and Galford, and ask them to rate themselves on a scale of 1 to 10 (10 is the highest).
Trusted People…
- Are consistent and dependable
- Can be relied on to tell us the truth
- Are on our side and always seem to have our best interests at heart
- Are always honorable in words and actions
- Act like a real person, not someone in a role
- Give us the latitude to think not just give us their conclusions
- Challenge our assumptions to help us uncover our false assumptions
- Are motivated to always do the right thing
- Are constantly finding new ways to be of greater service
- Are committed to doing the next right thing
The long-term value of trust is important. It cannot be built overnight, but rather over a period of time, with one trusted action at a time.
Trustworthiness is earned over time, by demonstrating that your daily actions, both personally and professionally, align with your words. Therefore, you are worthy of being trusted by others, especially when facing moral and ethical challenges. It’s built on the virtues of justice, fortitude, temperance, and love.
Now, for the article that makes me sad and angry at the same time.
US Repeals Propaganda Ban Spread Government Made News to Americans
For decades, a so-called anti-propaganda law prevented the U.S. government’s mammoth broadcasting arm from delivering programming to American audiences. But on July 2, that came silently to an end with the implementation of a new reform passed in January. The result: an unleashing of thousands of hours per week of government-funded radio and TV programs for domestic U.S. consumption in a reform initially criticized as a green light for U.S. domestic propaganda efforts. So what just happened?
Until this month, a vast ocean of U.S. programming produced by the Broadcasting Board of Governors such as Voice of America, Radio Free Europe/Radio Liberty, and the Middle East Broadcasting Networks could only be viewed or listened to at broadcast quality in foreign countries. The programming varies in tone and quality, but its breadth is vast: It’s viewed in more than 100 countries in 61 languages. The topics covered include human rights abuses in Iran, self-immolation in Tibet, human trafficking across Asia, and on-the-ground reporting in Egypt and Iraq.
The restriction of these broadcasts was due to the Smith-Mundt Act, a long-standing piece of legislation that has been amended numerous times over the years, perhaps most consequentially by Arkansas Senator J. William Fulbright. In the 1970s, Fulbright was no friend of VOA and Radio Free Europe, and moved to restrict them from domestic distribution, saying they “should be given the opportunity to take their rightful place in the graveyard of Cold War relics.” Fulbright’s amendment to Smith-Mundt was bolstered in 1985 by Nebraska Senator Edward Zorinsky, who argued that such “propaganda” should be kept out of America as to distinguish the U.S. “from the Soviet Union where domestic propaganda is a principal government activity.”
Zorinsky and Fulbright sold their amendments on sensible rhetoric: American taxpayers shouldn’t be funding propaganda for American audiences. So did Congress just tear down the American public’s last defense against domestic propaganda?
BBG spokeswoman Lynne Weil insists BBG is not a propaganda outlet, and its flagship services such as VOA “present fair and accurate news.”
“They don’t shy away from stories that don’t shed the best light on the United States,” she told The Cable. She pointed to the charters of VOA and RFE: “Our journalists provide what many people cannot get locally: uncensored news, responsible discussion, and open debate.”
A former U.S. government source with knowledge of the BBG says the organization is no Pravda, but it does advance U.S. interests in more subtle ways. In Somalia, for instance, VOA serves as counterprogramming to outlets peddling anti-American or jihadist sentiment. “Somalis have three options for news,” the source said, “word of mouth, al-Shabab, or VOA Somalia.”
This partially explains the push to allow BBG broadcasts on local radio stations in the United States. The agency wants to reach diaspora communities, such as St. Paul, Minnesota’s significant Somali expat community. “Those people can get al-Shabab, they can get Russia Today, but they couldn’t get access to their taxpayer-funded news sources like VOA Somalia,” the source said. “It was silly.”
Lynne added that the reform has a transparency benefit as well. “Now Americans will be able to know more about what they are paying for with their tax dollars — greater transparency is a win-win for all involved,” she said. And so with that, we have the Smith-Mundt Modernization Act of 2012, which passed as part of the 2013 National Defense Authorization Act, and went into effect this month.
But if anyone needed a reminder of the dangers of domestic propaganda efforts, the past 12 months provided ample reasons. Last year, two USA Today journalists were ensnared in a propaganda campaign after reporting about millions of dollars in back taxes owed by the Pentagon’s top propaganda contractor in Afghanistan. Eventually, one of the co-owners of the firm confessed to creating phony websites and Twitter accounts to smear the journalists anonymously. Additionally, just this month, the Washington Post exposed a counter-propaganda program by the Pentagon that recommended posting comments on a U.S. website run by a Somali ex-pat with readers opposing al-Shabab. “Today, the military is more focused on manipulating news and commentary on the Internet, especially social media, by posting material and images without necessarily claiming ownership,” reported the Post.
But for BBG officials, the references to Pentagon propaganda efforts are nauseating, particularly because the Smith-Mundt Act never had anything to do with regulating the Pentagon, a fact that was misunderstood in media reports in the run-up to the passage of new Smith-Mundt reforms in January.
One example included a report by the late BuzzFeed reporter Michael Hastings, who suggested that the Smith-Mundt Modernization Act would open the door to Pentagon propaganda of U.S. audiences. In fact, as amended in 1987, the act only covers portions of the State Department engaged in public diplomacy abroad (i.e. the public diplomacy section of the “R” bureau, and the Broadcasting Board of Governors.)
But the news circulated regardless, much to the displeasure of Rep. Mac Thornberry (R-TX), a sponsor of the Smith-Mundt Modernization Act of 2012. “To me, it’s a fascinating case study in how one blogger was pretty sloppy, not understanding the issue and then it got picked up by Politico‘s Playbook, and you had one level of sloppiness on top of another,” Thornberry told The Cable last May. “And once something sensational gets out there, it just spreads like wildfire.”
That of course doesn’t leave the BBG off the hook if its content smacks of agitprop. But now that its materials are allowed to be broadcast by local radio stations and TV networks, they won’t be a complete mystery to Americans. “Previously, the legislation had the effect of clouding and hiding this stuff,” the former U.S. official told The Cable. “Now we’ll have a better sense: Gee some of this stuff is really good. Or gee some of this stuff is really bad. At least we’ll know now.”
No Comments