Author: Danita

In the first article of this series on Sales Growth Strategy, I talk about the robust LinkedIn discussion on the word “break.” My friend and colleague, Paula Norbom, suggests we can – • take a break, • make a break, • break apart, or, • break away. I added “Breakthrough,” in honor of the 5 Success Mindset series. Now, I’m adding the next one to this list… “Ice-breaker.” What am I thinking?

“Fake news” is also pandemic in today’s world – including in the sales strategy world! It’s easy for your sales managers and salespeople to get all worked up by all the “fake news” they hear. It doesn’t matter whether we’re talking about the pandemic, politics, or…financial concerns from prospects or clients – it’s everywhere. “Fake news” is the kiss of death to a successful sales growth effort. What can we as leaders do to get a firm grasp on getting rid of this pandemic?