10 Mar Yes, You CAN Achieve Sales Growth During Market Chaos Through Strategic Coaching (Video also)
Every top-class athlete faces what feels like unsurmountable obstacles, as part of their leadership development journey.
And, every top-class athlete has a coach who challenges them. The coach inspires them to see the world differently and to develop the mental toughness, the grit, the mindsets needed to succeed even in the midst of chaos.
The market is chaotic. The coronavirus is changing the global landscape.
Your Millennial salesperson also needs a coach, just like any top-class athlete needs a coach, to deal with the obstacles they are facing.
Will you be that trusted sales performance management coach?
Here’s the good news… 72 percent of Millennials want a coach or a mentor, not a boss?
In addition, 87 percent of Millennial salespeople say that professional training is very important to them.
So, you’re the answer!
Many leaders feel helpless to know exactly what to do during this time of unpredictability.
- How do they get their salespeople focused, back on track?
- How do they get their prospects and clients focused and back on track?
- Where might they be investing to help support both long-term as well as short-term objectives?
I asked a group of millennial sales leaders what they wanted from their leaders. Here’s a short summary of what they said…
‘I want a clear understanding of what success looks like to you.’
Your Millennial needs tangible metrics of what success looks like. Don’t stop now. In fact, up your communication with each of your salespeople.
‘I’m an individual, not a number.’
Treat your emerging leader as a unique person, even during chaos….especially during chaos. Invite them to use their brilliance to achieve success, even in the midst of all the changes and shifts taking place. Encourage them to use their distinctive gifts, talents, and creativity to chart a productive way forward. Don’t allow them to use victim-mindset thinking.
‘I want to know how I’m doing.’
Your Millennial wants weekly, daily, or even immediate feedback. That’s how they learn where they need to improve. A recent Clutch survey of 1,000 full-time employees revealed, “Of the Millennials whose managers do provide accurate and consistent feedback, 72% find their job fulfilling.”
This is good news for everyone working with Millennial salespeople, whether a sales leaders, a sales performance coach, or family business owner who is in the process of transitioning ownership to the next generation. Millennials are open to receive our insights and share our experience – as long as they feel you are on their side.
In our Sales Growth Webinar Series, my co-host, Hunter Byington, and I will be tackling this topic. We will identify the components that are needed to grow in a shrinking marketplace – strategies to help your corporate sales athlete succeed. Plus, we will address:
- How to coach to maximize RIO and value.
- Where to train to get your salespeople confident having deep business discussions, vs. just product speals.
Plus, all participants will get a complimentary copy of my new eBook, Millennial Sales Coaching, where I discuss the steps that you can take to build the sales capacity of your next-gen salesperson.
You can also watch my video on this topic below:
In my next article in this series, I will tell you how to create a culture of accountability and ensure vibrant, thriving business and sales growth.