Alan, CEO of engineering firm, says, “Danita, I’m feeling very frustrated! The pipeline looks great, but the sales cycles are so incredibly long. I need to see business this year, not in three years! Is there any way of shortening the process to get the business sooner, rather than later?”
Alan is one of the business CEO’s and sales leaders I work with who want to increase the capabilities of their sales teams so that they can consistently meet and exceed their strategic growth objectives.
Many salespeople don’t even realize why deals are languishing in the pipeline and they have such difficulty cracking new accounts. Why? They keep doing the same old thing year after year.
What do they need to do differently to shorten the sales cycle?