“I don’t have time for fluff! I need a new
sales growth strategy for my business!”
I’m talking to Graham, the owner of a software development company. I hear the panic in his voice. “It’s more difficult than ever to get new business. Prospects are hesitant to spend money. The economy seems unpredictable.”
I ask a few more questions and listen to his concerns. Then, I talk about “trust” and “making a positive impact.” Over Zoom, I see him frown. That’s when he says, “I don’t have time for fluff!”
As a sales leader, do you echo Graham’s sentiments?
