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New Groundbreaking book by LEE Salz “If we don’t drop our price, we will lose the deal.” Is this a line you hear often from your Millennial salespeople? While the easy answer is to lower the price, the company sacrifices margin—oftentimes unnecessarily. There has to be a better way! Here's a question we can ask ourselves and our salespeople, a catalytic question: “What might we do differently to get the results we want - a closed deal at the margin we need?”