Insight from Danita

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Every top-class athlete faces what feels like unsurmountable obstacles.And, every top-class athlete has a coach who challenges them. The coach inspires them to see the world differently and to develop the mental toughness, the grit, the mindsets needed to succeed even in the midst of chaos.The market is chaotic. The coronavirus is changing the global landscape.Your Millennial salesperson also needs a coach, just like any top-class athlete needs a coach, to deal with the obstacles they are facing.Will you be that trusted sales performance management coach?

Sprinting and marathon running are at opposite ends of the athletic spectrum. One lasts a matter of seconds and the other goes on for hours. Therefore, it’s only natural that coaches will have different training methods for these athletes. Sprinters must get off to a good start to remain competitive in a race. They spend hours practicing a quick reaction to the starting gun. Conversely, marathon runners must leave energy for the end of the race or run the risk of not finishing.

What are the similarities between running a business and running a marathon?  You don’t have to be an athlete to know that it takes guts and determination to run a marathon. I always wonder how these athletes manage to keep putting one foot in front of the other, mile after mile. What does your emerging sales leader need to start and finish strong?

I’m attending my first ever National Speaker Association Conference in Orlando, Florida. As I’m taking the shuttle from the airport to the convention center, I strike up a conversation with a fellow attendee, Kent. Since he looks like an experienced speaker and author, I ask him about his core message, his forte.  When he says, “Paradoxical Commandments I’m intrigued.