This is hard for business leaders to believe as they chart their
sales strategy - in the world of video conferencing, A.I., and the latest-and-greatest social media platform, one of the best tools for selling right now is the phone.
Yes, the phone!
And, I agree - engaging prospects in the opening call can be a challenge, even for the best sales professionals in the best of times.
My colleague, Art Sobczak, is renowned for teaching sales professionals how to eliminate the fear, failure, and rejection so they can sell more by phone – without sounding like some cheesy salesperson.
